Opening the Books

March 22, 2010

Share One of the ideas with the Social Print Experiment was to have our books open and viewable, so that you could see what we billed; how much profit we made; and how our experiment was progressing. Outright, the “auto-pilot” bookkeeping system wanted to create a widget that would let you see the books without [...]

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Social Print Experiment – Video, Week 3

March 14, 2010

Share We’re a little late getting this video out, mostly due to the pink eye I picked up from my kid’s school. It’s one of the side benefits of having six kids – you’re exposed to a petri dish of diseases that never seem to go away. My daughter Bella was certain I had turned [...]

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New Acquisition: Imposition Software

March 10, 2010

Share We have needed to implement an imposition solution for our walk-in traffic orders (print brokers and customers not on web2print), but our time to evaluate new products is very constricted these days. For myself, I’m selling print; marketing our services; shooting video and editing episodes, so the thought of having to evaluate a fleet [...]

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Social Media Update

March 2, 2010

Share Last week was really busy, between printing and sales calls and social media work. I’m spending about 30 minutes a day building, pruning and tuning our Twitter account. We’re around 1225 followers now, with about an 85% relevant following. We seem to be adding around 100 new followers a day and There are still [...]

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Social Print Experiment – Video, Week 2

February 23, 2010

Share It’s finally out, the second week of our 52 week series on the Social Print Experiment. This episode went together a little faster than our first one, and it has a few more scenes in it as we get more comfortable in front of the camera. We’ve added a second Flipcam to the mix, [...]

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Marketing Toolbox – MailChimp

February 18, 2010

Share I’ve been getting a lot of email this past week. Actually, it seems to be snowballing, because the volume of emails is growing and it’s taking longer to answer. My apologies if it takes me a few days to answer; I haven’t gotten the nerve yet to outsource my email like Tim Ferris. Part [...]

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Building A Web2Print Site – oiiiio.com

February 17, 2010

Share I’ve really been having fun building the web2print stores on our site. The first site I’m building is a B2C site, selling customized stationary and other similar products. I’m using a service called Elance to design some personalized birthday party invitations featuring dragons, princesses and castles. (I asked my daughter what she would like [...]

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Social Print Experiment – Video, Week 1

February 11, 2010

Share After several false starts, mostly having to do with the Windows computer I was using for our video editing, I finally broke down and bought a new quad processor iMac and finished up the first episode in our 52 week video documentary of the Social Print Experiment. A few notes about the video. First, [...]

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Using QR Codes for Marketing

February 11, 2010

Share I’ve been experimenting with QR codes for marketing. They are the small 2D barcodes that are less than the size of a postage stamp that you can scan with your iPhone or Blackberry, and once scanned, the barcodes can take you to an email address; a website; a video; dial a phone; etc. Today, [...]

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Showing Our Numbers

February 8, 2010

Share We recently added a visual representation of our numbers until our widget from Outright is ready to go. We took a screenshot of our profit and loss graph from Outright along with the “at a glance” number and merged them together so that you can see where we are financially. Outright is building a [...]

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