Just Throw It In, Please

April 13, 2010

Share I was out visiting print shops today, and in my travels stopped at a long-time friend’s place. He’s been a printer for maybe 25 years now, and very outspoken about the industry. He’s also a cross between a tradeshop and a retail print shop, but most of his customers are print sales reps from [...]

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Printelope – The New Price List

April 6, 2010

Share After a few weeks of work, we finally finished the price list for Printelope, the printing company we write about in the Social Print Experiment. The price list is all about the things that we offer that our MGI DP60 press does really well, and hence, makes us a good profit. Our price list [...]

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Social Print Experiment – Episode 4

March 30, 2010

Share This is our longest episode yet, at just over 15 minutes. In this new episode, we get the CEO report about the profitability of the Social Print Experiment; answer the question as to whether or not we’re for real; brainstorm on a marketing strategy (one of many to come); and get a review of [...]

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There’s a Fungus Among Us

March 29, 2010

Share When I told my friend Ralph Mittman from PrintPost late last year that I was going to open a print shop again, he told me to stand still while he hit me in the head with a 2×4. “Don’t do it, you’ll regret it,” he cautioned. I ignored his advice, but I think about [...]

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Digital Press Color Management

March 22, 2010

Share The number of acquisitions we’ve gone through for the Social Print Experiment is dwindling down, and now it seems like we can look at some things to fine tune our production workflow. One of the things I would like to explore more is color management for digital presses. Our MGI DP60 does a very [...]

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Opening the Books

March 22, 2010

Share One of the ideas with the Social Print Experiment was to have our books open and viewable, so that you could see what we billed; how much profit we made; and how our experiment was progressing. Outright, the “auto-pilot” bookkeeping system wanted to create a widget that would let you see the books without [...]

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Social Print Experiment – Video, Week 3

March 14, 2010

Share We’re a little late getting this video out, mostly due to the pink eye I picked up from my kid’s school. It’s one of the side benefits of having six kids – you’re exposed to a petri dish of diseases that never seem to go away. My daughter Bella was certain I had turned [...]

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New Acquisition: Imposition Software

March 10, 2010

Share We have needed to implement an imposition solution for our walk-in traffic orders (print brokers and customers not on web2print), but our time to evaluate new products is very constricted these days. For myself, I’m selling print; marketing our services; shooting video and editing episodes, so the thought of having to evaluate a fleet [...]

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Social Media Update

March 2, 2010

Share Last week was really busy, between printing and sales calls and social media work. I’m spending about 30 minutes a day building, pruning and tuning our Twitter account. We’re around 1225 followers now, with about an 85% relevant following. We seem to be adding around 100 new followers a day and There are still [...]

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Social Print Experiment – Video, Week 2

February 23, 2010

Share It’s finally out, the second week of our 52 week series on the Social Print Experiment. This episode went together a little faster than our first one, and it has a few more scenes in it as we get more comfortable in front of the camera. We’ve added a second Flipcam to the mix, [...]

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