Comments on: Business Development – IKON Business Booster http://www.socialprintexperiment.com/2010/05/10/business-development-ikon-business-booster/ Building a digital print company from scratch Mon, 28 Feb 2011 23:08:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: robert http://www.socialprintexperiment.com/2010/05/10/business-development-ikon-business-booster/comment-page-1/#comment-132 robert Tue, 11 May 2010 18:31:25 +0000 http://www.socialprintexperiment.com/?p=188#comment-132 I sell printing (large format, digital and offset) and have spent time with Kodak, IKON and Xerox kits. They all have (basically) the same information but I don't see any of them that have real-world applicable solutions for the problems that I run into day to day. I can dazzle a prospect for hours with powerpoints, web2print demos, sales scripts and the annoying follow up calls but until our industry equalizes supply to demand, I think it's impossibly hard to even get an audience. I understand that all of these systems focus on making calls on a C-Level prospect but that group is being so clobbered by sales people right now that getting an appointment without a strong network is the biggest challenge in this game -- one that these marketing kits fail to adequately address. Their strategies seem to make sense but if you're starting at A and can't even get to B, how do you gain traction? (note... my sales have been up year to year over the last 5 years so there are opportunities out there... I just don't think that any of these "kits" had much to do with it. Very interested to read about your experiences with them!) I sell printing (large format, digital and offset) and have spent time with Kodak, IKON and Xerox kits. They all have (basically) the same information but I don’t see any of them that have real-world applicable solutions for the problems that I run into day to day. I can dazzle a prospect for hours with powerpoints, web2print demos, sales scripts and the annoying follow up calls but until our industry equalizes supply to demand, I think it’s impossibly hard to even get an audience. I understand that all of these systems focus on making calls on a C-Level prospect but that group is being so clobbered by sales people right now that getting an appointment without a strong network is the biggest challenge in this game — one that these marketing kits fail to adequately address. Their strategies seem to make sense but if you’re starting at A and can’t even get to B, how do you gain traction?

(note… my sales have been up year to year over the last 5 years so there are opportunities out there… I just don’t think that any of these “kits” had much to do with it. Very interested to read about your experiences with them!)

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