We’re a little late getting this video out, mostly due to the pink eye I picked up from my kid’s school. It’s one of the side benefits of having six kids – you’re exposed to a petri dish of diseases that never seem to go away. My daughter Bella was certain I had turned into a zombie after seeing my eyes for three days be a full-on bloodshot red.
In this episode we visit the PMA show in Anaheim and meet up with Michael Abergel from MGI, who gives a short overview on why the DP60 press can be more profitable than digital presses from other manufacturers. We also figure out that in order to make the Social Print Experiment work, we need to sell products that other presses (and competitors) cannot do.
One good segment from the video reminds us that when you have to fight in the trenches for 13×19 work all day long and be subjected to price matching ranging from 20 cents to 40 cents each, you end up with a very small profit margin at the end of the day. However, if you sell printing using the 13×26 inch format, you have very little competition. And you can make a lot more profit from it.
13×19 Print, 100lb gloss text, 4/4 – cost is about 22 cents each (paper, toner, labor). 100 pieces, sell price $80. Profit margin $58.*
13×26 Print, 100lb gloss text, 4/4 – cost is about 36 cents each (paper, toner, labor). 100 pieces, sell price $410. Profit margin $374.
So, that’s why we selected the MGI DP60 press – a profit margin that allows us very little competition in envelope printing; plastics printing; and super-format to 47″ print sizes. You can hear about it in Week 3 of the Social Print Experiment video, found at all the usual places – YouTube, Vimeo, AppleTV and of course, on our website.
* Average sell price based upon survey of digital printers in the southern California area.
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{ 2 comments }
@Andrew: Why do you compare 4/0 with 4/4?
It’s an error. It should be 4/4. Fixing it now.
Andrew
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